Self-service kiosk: interactive kiosk for ordering and payment

The Hola interactive kiosk has a new noteworthy feature: the possibility of ordering and paying at the stand.
The self-service kiosk for ordering and payment is a new product of our company.
Now, you can book and pay for a specific service or item. The application of self-service kiosks is increased, and it easily fits into all branches of the industry. In the following paragraphs, we will deal with the characteristics of such a kiosk, the way it works, its application in various sectors, and its benefits.

CHARACTERISTICS

Companies that provide their business with a digital retailer:
– reduce costs and increase productivity,
– reduce queues and increase sales.

For this purpose, we designed a self-service interactive kiosk that is maximally dedicated to easy shopping and corresponds to the characteristics of a company’s modern business.

A self-service kiosk contains a display where an offer item or service is showing. Search is easy and fast. So, by selecting an item/service via the touch screen, you place the item/service in the basket and purchase with a card at the POS terminal. We will write about the application itself in the passage below.

There are two types of Hola Interactive Self-Service Kiosk:
– Hola Self-service kiosk with stand;
– Hola Self-service kiosk on a pole.

Both definitely have a stand. The difference is in the design. A kiosk with a rectangular platform is excellent for larger spaces and is great for branding. There is plenty of room for a company that employs a “digital seller” (self-service kiosk) to brand with a logo or some greeting messages for its customers.

The kiosk, which is more industrial in design, has a column at the base. It is elegant and easily fits into the space. It has an area for branding or a greeting message.

THE APPLICATION IS INTEGRATED

We have constructed a self-service interactive kiosk with an application. The application’s design and features are designed for all ages. Statistics say that 63% of Millennials use interactive self-service sellers. The percentage of seniors who use the services of a digital seller is also not negligible.

It is user – friendly.

You can easily navigate through the application. Everything is shown through photos and messages (commands) that are clear and direct. Of course, for every second thought or mistake in ordering, there is a way to correct it.

Our team of software developers, while creating the application, dealt with product systematization, dealt with target groups (buyer habits), and adapted universal software for all companies.

Billing scenario, or the content of ordering and billing, is different for each business, but our application is easily customizable. It adapts to all economic branches and all business sectors.

We emphasize that usage of an interactive screen for ordering and selecting items via an interactive display does not differ much from the same actions on a PC, smartphone, or tablet.

NAVIGATION THROUGH THE APPLICATION

The design of the application is simple, and the colors are adapted to the company’s brand.

Moving through the application is adapted to all types of users and is familiar to them because it resembles moving through a phone or tablet (the one clients use the most).

There is a MENU or TICKETS PURCHASE on the display. As the screen is interactive, the touch of a finger launches the menu, selects the items or services, and puts them in the basket.

On-screen directives tell users what to click to make a successful purchase. The messages are clear and direct. After adding an item/service to the cart, the app asks if you are sure and either corrects the purchase or proceeds to checkout.

Payment is made through the POS terminal with the card of all banks.

If it is a restaurant, communication with the kitchen is essential. Our application also covers that segment.

When buying tickets through a digital seller in a cinema or theater or at an event, the specificity is the seating arrangement, and the ticket price. Actually, the ticket price depends on the seat category. The software is adapted to perform as transparent and fast.

From buying a bus ticket at the mall to buying a movie ticket or ordering in restaurants – Hola Interactive ordering and payment kiosks have significant usage.

SELF-SERVICE KIOSK FOR BUYING TRANSPORTATION TICKETS

If the self-service kiosk is located in the hall of the faculty or in a shopping center, students have great benefits.
Through this system, students and passengers in general can prepare for the trip in time, and they don’t necessarily have to go to the bus station long before departure.

This ticket collection and ordering type is suitable for bus companies, airlines, and railways.

They offer their passengers a modern service, solve the problem of lack of time, and offer fast and efficient shopping, increasing the company’s sales and strengthening the brand.

When a digital seller is located at the very entrance to a cinema, theater, museum or gallery, it has multiple purposes.
Cinemas and theaters offer a selection of tickets for certain screenings and for certain and specific places. Also, group visits differ from individual visits.

Museums and galleries offer differences in tickets according to the following criteria:

• Individual ticket,

• Family ticket,

• Group ticket,

• Ticket for permanent installation,

• Ticket for the thematic display/exhibition.

In all these sectors, the self-service kiosk has one important component, which is that they always have the function of transmitting information as well as announcing new events.
Theaters can announce new shows, describe existing ones through photos, videos.
Museums and galleries can also post their marketing and educational content on an interactive screen and thus inform, educate and inform visitors.

The self-service kiosk, in addition to being a digital signage, includes the user in the content, engages him with additional information and, in addition to all that, offers the possibility of buying and paying for selected tickets.

PAYMENT AND BUYING TICKETS FOR SPORTS EVENTS AND TOURIST LOCATIONS 

Sports centers use the self-service kiosk for:

• ticket recording at the sports event itself,

• announcement of sports events,

• to inform users of the sports center about the services provided by the center,

• purchase of a daily ticket to use the services of the sports center.

Tourist activities that involve historical locations, such as a visit to the Oplenac complex in Topola, or a visit to Mediani in Nis, are more efficient with the use of the services of a digital seller.

If the device is located at the entrance to Mediana, in addition to being able to sell tickets for a given location, it can also sell a comprehensive ticket for all museum and tourist locations in the city.

Some locations in Serbia have a system for printing tickets, but without an additional explanation of what can be visited by buying a ticket or what the tourist actually visits (lack of details, information).

At the self-service kiosk, the visitor can buy a ticket, get information about what a tourist can visit with tickets, and on top of that, get additional information about history. Also, the device informs where the tourist can have lunch, go on an excursion, etc.

ORDERING IN RESTAURANTS, BAKERIES, FAST FOOD RESTAURANTS, CAFETERIAS 

In restaurants as well as in fast food restaurants, digital menus find their place by allowing customers to make the purchase of their favorite dish quickly, in detail, with accurate records of waiting time.

Also, customers can change their minds, change their decisions about accessories. At the same time, they maintain their privacy and individuality. This type of shopping is increasingly common in markets, restaurants, and cafes.

In restaurants and cafeterias, the MENU is on the digital display, the product is interactively selected and paid by card. The digital retailer provides customers with:

– quick shopping,
– independence and freedom in making decisions when purchasing,
– shopping without waiting in line,
– additional information next to the menu,
– provides customers with mobility – while food is being prepared, customers can sit down and wait for their order to be prepared,
– the kiosk offers more options at the same time than the seller – e.g. The seller can kindly offer water or cake with the burger, while the kiosk can also offer juice, water, cake, grilled vegetables, salad, etc. The point is that the kiosk is not embarrassed to offer more.

To the restaurant, cafeteria, or fast food itself, using a self-service kiosk:
– increases sales,
– increases the number of interested customers,
– provides easy menu change,
– improvement of services,
– employees are relieved and can efficiently perform other tasks (saves employees time).

McDonald’s uses these payment systems in almost all of its restaurants. In Great Britain and Ireland, the use of self-service devices in these restaurants increased sales by 30% (source https://www.evoke-creative.com/project/mcdonalds/).

The biggest concern while buying an interactive self-service kiosk is the price of the device as well as the obligations that he receives with the purchase of the device. As the device is made in Serbia, according to European standards, it is adapted to the Serbian market in every respect. Also, purchasing a certain quantity greatly changes the price.

Once the device is installed, it is the responsibility of the company that purchased the device to maintain the hygiene of the device by wiping it periodically. Both for the health of customers and for its representative appearance in the space.

The last but not least concern of device owners and their employees is whether the device will replace workers. The device does not replace workers. Although it performs the function of charging and printing tickets and bills, the device cannot replace the kindness and pleasantness of the staff as well as their commitment to providing the best customer service.

CONCLUSION: A self-service kiosk for ordering and payment with an integrated application follows payment trends and habits of new generations. Also, it is easily adapted to any business as well as any user, regardless of age. It is an excellent investment, it has been proven by the examples of large companies. Our company’s devices are designed and constructed in Niš, Serbia, so that any service or replacement is easy and fast.

We like to cooperate with different businesses and find common solutions for your successful business. Write us your ideas, they are valuable to both – you and us so that we can realize those ideas.